Betsy Breaks-A-Lot Post Mortem notice filed by Neil Mackey.
There's no easy way to say it. The results of Betsy Breaks-A-Lot's launch and subsequent recall have been very disappointing to all of us in Research & Development.
Play-testing and focus group data brought up no red flags, so we've decided to conduct a full post mortem.
Here are a few key points of note during development that may help track down the issue.
Marketing begins by requesting a new baby doll toy concept from creative. Creative suggests something to help with the low number of Nurses in the work force.
Initial doll design is titled “Owwie Orphan”. Suggested accessories include a cast, thermometer, and squeezable bottle of “nasal spray” to be filled with water.
Marketing suggests changes. Specifically, Leo Minchee notes “Orphans are too depressing”.
Functioning thermometer and spray bottle accessories are also deemed too technical for this project.
Creative returns with “Nurse-Me Nelly”, who comes with two snap-on casts and a pill bottle.
Marketing suggests changes. Specifically, Leo Minchee notes “Kids are going to try nursing the doll the wrong way and we're not in the pervert business. Also, a pill bottle? Really?”
Creative returns with “Betsy Breaks-A-Lot”, who comes with current final accessory set.
Marketing suggests changes. Specifically, Leslie Chambers notes “The doll is too simple, there should be some sort of functioning accessory or play aspect.” Marketing asks Creative to make use of the motion-sensitive speaker from the previously launched and highly successful “Carrie Cares-A-Lot” doll.
Creative complies and asks how Marketing would like to the doll to speak and behave, as well as how they would like children to interact with it. They further ask how children will reset the doll's injury sensors in order to re-apply accessories repeatedly over the life of the toy.
Marketing responds, saying that they value Creative's vision and don't wish to interfere.
Andy Gilbert (department undetermined at time of this writing) suggests “shaking it like an Etch-A-Sketch” to reset the injury sensors.
Marketing and Creative produce plans for the doll as well as prototypes. Research & Development witnesses no adverse issues during play testing. Records fully intact and available for viewing.
Product is quickly green-lit, “Betsy Breaks-A-Lot” is on shelves shortly thereafter.
Betsy Breaks-A-Lot doll is pulled from stores amid complaints of children being inspired to shake younger siblings.
So there you have it. We're taking a look at this thing from all angles and hope to have a final report on this soon.