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Project Empathy Market Speculation notice filed by Bianca Lucero

With initial testing already concluded on Project Empathy, the process has been deemed controlled enough to begin considering how we want to market the product to the public. There are a multitude of applicable areas for Project Empathy's use, and as such we want to give an outline to Advertising and Marketing for potential use.


Project Empathy refers to a technological/semi-ritual process that was initially pitched by the Supernatural Therapeutics research team. Months of trial and error testing and the noted deeds of various brave interns led to a consistent, repeatable results, and the method has been successfully relegated to a machine that can be mass produced. When activated, Project Empathy allows individuals to, essentially, “share emotions;” i.e., the process only works if their are two users involved, and creates an increased emphatic connection between the subjects.


The Project Empathy device consists of a black plastic box console and two pieces of headgear connected via cable to the console. A small red button and rotating dial are all that testing has proven so far to be needed when running the device. When active, the device allows users wearing the headgear to actively feel the emotions of the other, and vice-versa, in a heightened state of awareness. This is the default setting for the device, when the dial is set in the middle; on turning it one way or the other, the corresponding subject will feel more of the other subject's emotions, while the other will feel less depending on how far the dials is turned.

This has generated varying emotional states with volunteer interns: those in a “bad mood” have been asked to take part alongside more positive and cheerful interns, and on middle dial settings the emotions of both had leveled out to a moderate sense of apathy, though these individuals expressed an increased interest in each others well-being afterward, increasing team-based productivity in their departments by 5% for a week following; similarly, various “downers” were subjected to dial-adjusted sessions with happy volunteers and came out more refreshed, upbeat and productive (though sometimes with the casual side-effect of the formerly sad intern insistently seeking the romantic affections of those they just received the emotional boost from).

Additional testing was conducted for effects of Project Empathy based on established connections between the subjects, as well as for negative effects. Interns were chosen based on personal history with each other after department questionnaires were issued. Inherent dislikes and pet peeves were noted and put to use in the testing process, with the dial setting such that one subject would feel every grievous feeling they generated in the other subject. Results ran the gamut from feelings of guilt and distress to the subjects immediately getting into fights with each other afterward; additionally, various worries and fears were also passed between individuals, generating paranoia, new phobias and outright dread in some that had not been there before.

Of particular interest is that even those subjects who were “emotionally dead” have felt something when the levels of the device are increased toward them. Those with a total lack of feeling or empathy have been able to feel the emotions of others via Project Empathy, opening huge market potential.


Our analysis has given us a few ideas for how Project Empathy might be presented to the public.

  • Therapy. With its ability to remove negative emotions, Project Empathy has the potential to increase productivity, fix relationships, fight depression and alleviate boredom. Health clinics around the world could benefit hugely from our product (also has the potential to resolve conflicts, although that might not be a good thing to pitch if it steps on the toes of some of our weapon departments).
  • Weapon. Project Empathy, turned around, could be marketed as a weapon, to “wage emotional warfare.” Potential slogan: “Make 'em feel as bad as we do” (though I'm sure you jingle-writers could come up with something better). This might be a harder sell, but the possibility is there.
  • Judicial/Penal System. The most potential, as far as we've seen. Convicted felons facing capital punishment could instead receive Project Empathy treatment - we call it the “Guilt Alternative.” Basically, the convict is forced to share the device with those affected by his or her crimes, the dial adjusted so that only the convicted feels the raw (often angry) emotions of those wronged. Based on the extreme emotional reactions we have witnessed when the dial is turned entirely one way or the other, the outcome is likely a potential mental breakdown, often leading to suicide - it seems a win/win situation to those both for-and-against the death penalty, and might be good to sell it as such.
r_d/project_empathy_market_speculation.txt · Last modified: 2016/01/20 05:02 by crackedmack